Digital Marketing

DIGITAL MARKETING

Providing digital marketing solutions to dramatically enhance your next show.

Increase participation and sponsorships with our dynamic digital marketing options. From targeted emails, building an audience, to virtual reality videos, our marketing solutions will drive clients and attendees to your conventions and trade shows. We use state-of-the-art technology to produce incredible results designed just for you.

Targeted Email Marketing

Convention Display Service enables your business to reach thousands of consumers who are likely to be interested in your products or services. These emails are custom-developed and designed to increase brand awareness, website traffic or promote a specific offer or event. Our Targeted Email solution provides you with a dedicated team of email experts who specialize in mobile-friendly creative development, effective audience targeting methods and strategic deployment tactics that your message reaches the inbox of your target audience, not their SPAM folder. With Convention Display Service, you’ll know you’re reaching the right audience, increasing consideration of your brand and driving more new customers to your business or event.

Geo Targeting

Target customers who attend events with the most precise temporal geo-targeting solution available. Event Targeting is used to build an audience based on a Geo-Fence during a specified date and time window of an event and then advertise to those customers. Ideal locations include stadiums, arenas, convention centers, parks, festivals, and much more. A virtual geo-fence is traced around an event location where the advertiser wants to build an audience based on their visit to that particular location during a set, scheduled time frame. When the customer enters the geo-fenced location during the set time frame, they will then become a part of a larger audience that can later be targeted following the event.

CRM Retargeting

Target certain audiences with specific messages offline (through direct marketing). That same knowledge has not been – could not be – used to achieve better targeting online… until recently. CRM Retargeting is a relatively new, highly effective marketing technique that allows you to reach your customers in online display advertising by using your offline customer database. CRM Retargeting transforms offline data into anonymized online segments through a process called data onboarding. These audience segments can then receive highly targeted more effective display advertising. This option enhances significantly the value of your existing offline customer data. With this data now accessible online, you can reach customers through online display ads – all with the preferred ad network or DSP you already use.

Virtual Reality Video Production

Convention Display Service helps you make the most of your conference investment. Come away from the conference with not only new memberships and leads, but an engaging piece of video content to share via email, social or other digital means. Video can be long form, short form, or even 360 Degree for a fully immersive experience. Convention Display Service will visit an exhibitor’s booth (or an entire event for show producers) for up to an hour with a dedicated video professional to capture your displays, sales pitch and any other content you desire. Our team of professional video editors will then create a 30-60 second clip that is yours to keep. Send it to every prospect or client or future member that attended or did not attend to recap the event. There is a bout a five to seven day turnaround time on these videos.